As a Rockwood designer, I am thinking about Pantone’s new color of the year and how to use it! A color of the year can provide a meaning, message, or direction for the world of trends and design. It’s a snapshot of what’s going on in the world for one year.
This year’s color is PANTONE 18-3838 Ultra Violet. A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Pantone goes on to describe Ultra Violet as: